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The Address HouseSect. VI — Insights

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The market · July 2026 · 5 min read

A buyer’s market, by any measure

June’s numbers say the same thing from every angle: more homes, fewer competing buyers, and prices that are quietly negotiable. Here is how to read them — and how to use them.



Every summer someone declares the London market “stalled”. This year the description is closer to fair than usual — but stalled is the wrong word. The market is moving; it is simply moving in the buyer’s favour, and the evidence for that is unusually consistent.

What the indices said in June

Rightmove reported that the average asking price of newly listed homes fell 0.6% in June — the largest June fall the portal has recorded since 2012 — and put it down to high supply, a more price-sensitive buyer, and an early summer lull. Zoopla counted sales agreed nationally around 7% below last year’s level, and noted that flats were the only property type still falling in price year-on-year. The official Land Registry series, which lags by two months, had London prices down 2.1% over the twelve months to April, at an average of £553,000, while the national figure was still rising.

Set against that, Nationwide’s June reading had national annual growth firming to 2.2%. Both things are true. The rest of the country is edging up; London — and London flats in particular — is edging down.

Money is not cheap, but it is getting cheaper

The Bank of England held Bank Rate at 3.75% on 18 June, with two of the nine committee members voting for a rise rather than a cut. That is not a dovish committee. Yet the mortgage market moved anyway: Moneyfacts’ average two-year fixed rate slipped from 5.65% at the start of June to 5.55% by the end of it, with twenty lenders cutting in the final week. Lenders are competing for a smaller pool of borrowers, and competition shows up in the price of credit before it shows up in the price of homes.

A London façade — engraved

What this means if you are buying

Three practical things. First, the asking price is a starting position, not a valuation; in a market where sellers are already trimming before they list, the gap between asking and achieved is where representation earns its fee. Second, the weakness in flats is not uniform — a well-planned apartment with outside space, a good aspect and a sensible service charge still sells; the discount lives in the compromised stock. Third, on new homes, a developer’s summer sales position is a negotiating fact in its own right, and incentives that are never advertised are very much available to a buyer who asks properly.

Two things that have already changed

The Renters’ Rights Act took effect on 1 May, converting assured shorthold tenancies to periodic tenancies and ending Section 21. Anyone buying with a tenant in place, or buying to let, is now operating under that regime. Leasehold reform, by contrast, has not arrived: the draft Commonhold and Leasehold Reform Bill was published in January and scrutinised by the Commons committee in May, and the government does not expect Royal Assent before 2027. For a flat purchase this summer the lease is still the lease — read it accordingly.

A buyer’s market is not a signal to wait. It is a window in which the careful buyer has more choice and more leverage than they will have when confidence returns. Windows close.

Common questions

Is London a buyer’s market in 2026?
The June 2026 data pointed that way: falling asking prices, high supply, fewer sales agreed and London prices down year-on-year on the official series. That gives a well-prepared buyer more choice and more room to negotiate than in a rising market.
Are London flats falling in value?
On average, modestly. Zoopla’s June 2026 index had flats as the only property type falling nationally, and London’s official figures were down over the year. The falls are concentrated in compromised stock; well-planned apartments with outside space and sensible charges hold up far better.
Should I wait for mortgage rates to fall before buying?
Rates were edging down through June 2026 even with Bank Rate held at 3.75%. Waiting for cheaper credit usually means competing with everyone else who waited. It is generally better to buy well in a soft market and refinance later than to time the rate cycle.

Written by Cece Chau, The Address House.

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